First Restoration America
24/7 water, fire, and mold restoration — a site built for emergency search intent, IICRC credibility, and immediate click-to-call.
The challenge
When a pipe bursts at 2 AM, nobody reads your About page. First Restoration needed a site that answers the emergency immediately — what you do, where you serve, and how fast you respond — without looking like every other restoration template.
What we built
We built a service-area-driven architecture with emergency CTAs on every page, plain-language coverage maps, and schema markup for local search. Phone and form paths are one tap away on mobile — where most emergency searches happen.
Outcomes
- Emergency-first page hierarchy with persistent click-to-call
- Service-area pages targeting high-intent local searches
- Trust architecture for insurance and property manager audiences
- Managed hosting with uptime monitoring for peak-storm traffic
“When someone's basement is flooding, they don't browse. 704 built a site that gets people to the phone in seconds. We saw qualified emergency leads increase within the first month of launch.”