E-commerce & product brand websites
Online stores your customers can shop and your team can run.
We build e-commerce sites for retailers with deep catalogs and product brands that sell direct. Clear category structure, product pages that lead with proof, mobile checkout, and a back end your team updates in minutes.
The problem
Why good products sit unsold online.
Customers can't find what's in stock
A catalog that grew one product at a time turns into a maze. Shoppers give up before they find the item you have on the shelf.
The proof is buried
Reviews, ratings, demos, and Made-in-USA credentials sell the product. Most stores hide them below the fold or behind a tab.
Every collection needs a developer
If launching a seasonal collection or a promo means filing a ticket, the store always lags behind what's actually happening in the business.
What we build
What we build for retailers and product brands.
Category architecture that scales
Navigation built around how your customers shop, not how products were added, so large catalogs stay easy to browse as inventory turns over.
Proof-first product pages
Review volume, ratings, video, and use cases above the fold, with variant selection and real-time stock messaging structured to convert.
Mobile checkout
A checkout flow designed for the phone first, because that's where most shoppers browse and buy.
Multi-location retail
For brick-and-mortar retailers: location details, hours, and location-aware inventory messaging that bring online shoppers into the store.
Self-serve merchandising
A CMS your team can use to launch collections, promotions, and product updates in minutes, with us on call for anything bigger.
Fast, secure hosting
Performance-tuned hosting, SSL, backups, and patching handled by the team that built the store.
Proof
Recent e-commerce & product brands work.
Tropical Fish Company
tropicalfishcompany.com
Multi-location aquarium retailer with a high-volume product catalog — freshwater, saltwater, plants, and coral across Charlotte-area storefronts.
- E-Commerce
- Multi-Location
- Catalog UX
Safe-T-Stool
safetstool.com
Made-in-NC safety stool brand with 4,800+ reviews — a conversion-focused product site built to move inventory fast.
- DTC
- Product Marketing
- Conversion
“Our inventory moves fast and our old site couldn't keep up. 704 rebuilt the catalog so customers actually find what they need — and our team updates collections without calling a developer every time.”
“We had 4,800 reviews and a site that hid them. The new product page leads with proof — video, ratings, stock status — and our conversion rate reflects it. These guys understand DTC.”
FAQ
Common questions.
Do you build e-commerce sites for businesses outside North Carolina?
Yes. We're based in Charlotte, NC, and work with retailers and product brands across the U.S.
Can we update products and collections ourselves?
Yes. Every store we build has a CMS your team can use for products, collections, and promotions. Tropical Fish Company's team launches seasonal collections without calling us.
We only sell one or two products. Is a full store overkill?
Often, yes. A focused product site can convert better than a full catalog. For Safe-T-Stool we built a proof-first product experience around one hero product and its variants.
Can you take over and improve our existing store?
Yes. We can audit your current store, fix what's costing you sales, and manage it going forward, or rebuild it if the platform is the problem.
Get in touch
Tell us about your store.
What you sell, how big the catalog is, and what's not working today. We respond within one business day with an honest read on fit and scope.
Step 01
What is the priority?
Pick the path that matches your situation. We will tailor the next questions and prioritize your inquiry accordingly.