Pricing guide · Updated November 2026
How much does a website cost in Charlotte, NC?
Most Charlotte small businesses pay between about $1,500 and $12,000 for a new website in 2026, and custom agency builds commonly run $7,000 to $25,000. Here is what each price tier gets you and what actually moves the number, based on published 2026 Charlotte rates.
Typical Charlotte price ranges
| Who builds it | Typical cost | What you get |
|---|---|---|
| DIY builders (Wix, Squarespace) | $192–$552 / year | A placeholder site you build and maintain yourself. |
| Freelancers and boutique shops | $1,500–$5,500 | A simple 3–10 page brochure site with a light custom touch. |
| Local agencies, small-business sites | $4,000–$12,000 | A professionally designed 3–10 page site with forms, analytics, and basic SEO. |
| Small to mid-size agencies, custom builds | $7,000–$25,000 | Custom design and development, deeper strategy, integrations, and a larger page count. |
| Enterprise and large e-commerce | $50,000+ | Large catalogs, complex integrations, multiple audiences or sites. |
Ranges are market figures from the sources listed at the end of this page, not 704 Web Services quotes. Monthly maintenance commonly adds $75–$200 a month.
What drives the cost
Two quotes for “a website” can differ by $20,000 because they describe different projects. These six things account for most of the gap.
Custom design vs. a template
A theme with your logo swapped in is fast and cheap. A design built around your buyers and your brand takes discovery, wireframes, and rounds of review, and that is most of the difference between a $3,000 and a $15,000 quote.
Page count and content
Every page needs layout, copy, and images. If you need the agency to write the copy or shoot photos, budget for it separately.
E-commerce and booking
Product catalogs, checkout, payments, inventory, and booking systems each add work. Local quotes typically rise by four figures for each.
Integrations
Connecting a CRM, scheduling tool, payment processor, or industry software adds development and testing time.
Multiple audiences or sites
A business that sells to homeowners and commercial clients, or runs several brands, needs separate paths or separate sites, which raises scope.
Who maintains it after launch
Hosting, security updates, backups, and content changes are an ongoing cost. Basic maintenance plans in Charlotte commonly run $75–$200 a month; full management with on-demand updates costs more.
How to compare quotes
- Ask what is custom. Is the design built for you, or is it a purchased theme?
- Ask who writes the content. Copy and photos are often excluded from the headline price.
- Ask what happens after launch. Who hosts it, applies security updates, and makes changes, and what does that cost each month?
- Ask who owns the site. You should own your domain, content, and code.
- Ask to see similar work. A portfolio in your industry is the best predictor of the result.
Frequently asked questions
How much does a small business website cost in Charlotte?
Most Charlotte small-business sites cost between about $1,500 and $12,000 in 2026. Freelancers and boutique shops usually quote $1,500–$5,500; local agencies usually quote $4,000–$12,000 for a 3–10 page site.
What do web designers charge per hour in Charlotte?
Published 2026 rates for Charlotte run from roughly $75–$150 an hour for freelancers to $120–$250 for agencies. Clutch puts the typical U.S. agency rate at $100–$149 an hour.
How much does website maintenance cost per month?
Basic maintenance plans in Charlotte commonly run $75–$200 a month for updates, backups, and security. Plans that include managed hosting, monitoring, and on-demand content changes cost more.
Is a cheaper website a bad idea?
Not always. A simple, well-built template site can be right for a new business. It becomes expensive when the site can't grow with you, loads slowly, or every change requires a developer, and you end up paying for a rebuild.
How much does 704 Web Services charge?
We build custom sites, so our projects sit in the agency range above. After a short discovery conversation you get a clear scope and a real price, not a vague estimate.
Want a real number for your project?
Tell us what you need. We respond within one business day with an honest read on scope and price.