Roof Top
Three sister companies under one Roof Top brand — supplements, consulting, and public adjusting — built for roofing contractors and policyholders navigating insurance claims.
Brand branches
Supplements
An ethical insurance supplement firm for roofing contractors. Roof Top Supplements prepares Xactimate estimates, documents justification, and negotiates fair settlements with carriers on behalf of contractors across the US and Canada.
- 5-step supplement process from claim intake through follow-up
- Xactimate estimates aligned to carrier software standards
- Free claim reviews for established clients — billed only on approved supplements
- Dedicated follow-up team with weekly status updates
Consultants
A specialized consultation firm for roofing contractors navigating the insurance claims process. Former insurance field workers and roofing contractors on one team — claim reviews, inspections, adjuster meetings, denials, and specialty roofing.
- Claim reviews, inspections, and adjuster meeting support
- Denial and re-inspection advocacy with Xactimate documentation
- Specialty roofing expertise — slate, clay tile, and commercial
- Sister-company integration with Roof Top Supplements for daily field insight
Public Adjusters
Licensed public adjusters advocating for homeowners and business owners — not the insurance company. Policy review, damage inspection, settlement negotiation, and supplements when carriers underpay property damage claims.
- Homeowner-focused advocacy against for-profit carrier interests
- Residential and commercial property damage intake
- Policy review, inspection, negotiation, and supplement services
- Plain-language education on what public adjusting actually means
The challenge
Roof Top operates three distinct businesses in the insurance and roofing claims space — contractor supplements, contractor consulting, and homeowner public adjusting. Each branch speaks to a different audience with different urgency, but they share DNA: former insurance insiders and roofing professionals who know both sides of the table. They needed three sites that feel like one company, each doing a specific job without confusing visitors about which door to walk through.
What we built
We built a shared Roof Top design system across all three branches — consistent structure, typography, and trust signals — while tailoring each site's information architecture to its buyer. Supplements leads with the ethical supplement process and contractor onboarding. Consultants maps services from free claim reviews through specialty roofing. Public Adjusters speaks calmly to stressed policyholders with clear advocacy messaging and damage intake forms.
Outcomes
- Three branch sites with audience-specific UX under one cohesive brand
- Contractor paths for supplements and consulting with clear service breakdowns
- Policyholder-focused public adjusting site with residential and commercial intake
- Unified hosting and management — one in-house team, full brand context
“We run three branches under Roof Top — supplements, consulting, and public adjusting. Each site speaks to a different audience, but 704 keeps the brand cohesive. One team handles all of it — no re-explaining our business every time we need a change.”